Sherwin-Williams Adds Self-Cleaning Exterior Paint to Portfolio

Paint manufacturer Sherwin-Williams has expanded its Emerald line with a new self-cleaning product that helps repel dirt, minimizes maintenance time.

Rain Refresh is an exterior acrylic latex paint that is designed to be self-cleaning by shedding dirt upon contact with rain or water. Emerald Rain Refresh gives professionals and homeowners a simple and convenient solution to maintain clean exteriors for a freshly painted look all year long, the company says.

“Exterior painting can be a time-consuming task, and typically requires constant maintenance against outdoor elements,” says Rick Watson, director of product information and technical services at Sherwin- Williams. “Emerald Rain Refresh easily washes away dirt to make upkeep easier and achieve a cleaner look to increase curb appeal.”

Sherwin-Williams says it successfully leveraged the Self-Cleaning Technology developed in its Loxon self-cleaning acrylic coating and applied it to the latest addition to the Emerald product line. The company says the new paint has optimal application properties, simplifying the painting process.

Here are some other features and benefits:

The paint has UV and weather-resistant qualities designed to reduce common exterior coating issues, such as blistering and peeling.
Self-priming formulation helps save time during the painting process.
It has a formula that is suitable for most exterior surfaces, including wood, masonry and concrete.
Finally, Rain Refresh allows paint contractors to tint in VinylSafe colors, allowing customers to select from a limited number of darker colors formulated to resist warping or buckling.

The product is available in flat, satin, and gloss sheens at Sherwin-Williams stores nationwide. Customers can also place online orders for curbside pickup.

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