Hurd Windows and Doors announced that its subsidiary Superseal Windows and Doors will expand its manufacturing footprint and market presence with a new facility in Merrill, Wisconsin.
Hurd purchased Superseal, which already had a manufacturing facility in South Plainfield, N.J., in January 2011. The addition of the new plant is considered a strategic move to expand beyond Superseal’s east coast focus -- to better serve product demand in the Midwest and western U.S. and international markets.
President and CEO of Hurd Windows and Doors Dominic Truniger explained that, while the new home market has yet to fully recover from the economic downturn, the company is flourishing. "Demand for the product is there. Customers are excited to buy our vinyl windows and patio doors all over the U.S. and internationally," said Truniger. "This expansion will accomplish the dual purpose of building the Superseal brand, while improving distribution efficiency through consolidated shipping of Hurd and Superseal products."
The second plant will be located at the same facility as Hurd’s existing glass factory, which will remain operational. Hurd will begin making vinyl windows at the Merrill facility this fall. The company is investing in state-of-the-art equipment and significant upgrades at the Merrill facility to prepare it for its new role as a Superseal vinyl window manufacturing plant. The company anticipates hiring up to 50 people within the next year and hopes to triple that number when the facility reaches full capacity.
Planning for the integration into the Merrill facility is currently underway, with the completion slated for early fall 2011.
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