5 Things Builders Need To Know About Selling Healthy Homes
Download this free 10-page guide for marketing and selling green, energy-efficient, and sustainable homes.
May 5, 2021
2 min read
Rise has released a 10-page PDF guide with helpful advice on marketing and selling green, energy-efficient homes. Download the report for free (short registration required) by clicking the download button below.
Green, natural, sustainable, eco-friendly: What do these terms mean?
Product marketing is full of "greenwashing" terms, without much in the way of specifics or evidence. Consumers are getting more wary of false advertising, but they still want products and services that fit their values.
So, how do you talk to homeowners and homebuyers about sustainability?
Two ways: One, be specific, and two, focus on outcomes that are real and impactful. Instead of "eco-friendly," consider terms like "low footprint" or "low emissions." In lieu of "energy efficient," try something like "money-saving" or "comfort."
Perfecting the terminology used in your sales and marketing efforts is a big first step to success in selling green, sustainable, and energy-efficient homes.
To help builders and remodelers market and sell green homes, Rise has developed a new 10-page guide: 5 Things You Need To Know About Selling Sustainability. This guide is available for free download to Utopia members (short registration required).