The pandemic has brought about a lot of change, but not the ultimate innovation, being able to sell new homes online. On HorizonTV this week, Do You Convert's Kevin Oakley outlines what builders will need to do to get to "Add to Cart" and "Proceed to Checkout."
“They’re inconvenient truths. Why did I pick that word? Because CEOs and management teams don’t want them to be true,” says Oakley. “We want so desperately to believe that we can automate our way to success and higher margins, and that when we hear stories about innovation and technology pushing things forward, that it should be very easy.”
Watch the full interview below
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