Does the notion popularized by some housing industry analysts and the popular press that large national home builders have advantages destined to render local and regional builders helpless and unable to compete hold true?
Charles Clarke III, author of the book Bulls, Owls, Lambs & Tigers: Personality Selling and Personality Marketing - How to Sell More New Homes, says that when builders are selling homes, they should emphasize certain rooms based on the personality of t..
Run down the list of Strivers, firms that rank from No. 276 to No. 400 in housing revenue, and it's obvious these companies have more in common with the fragmented mainstream of the American housing industry than with the multimarket Masters of the Uni..
That water and/or sewer main running near the property you want to buy is often a blessing, but trouble could lurk there, too, says Tom Stephani, a builder in Crystal Lake, Ill.
Everyone loves the story of David and Goliath, save perhaps the likes of Donald Rumsfeld, George Steinbrenner, Shaquille O'Neal or last season's Miami Hurricanes football team