With rising prices and high mortgage rates, today’s buyers are expecting more than just static listing photos when it comes to choosing the right home. Bokka Group—a customer experience agency that works to improve the homebuying process—recently released its 2024 Home Buyer Conversion Report, which shows improved technologies have become essential in transforming the homebuying process into a more engaging, interactive journey. Tools, such as interactive floor plans and 3D tours are helping to drive sales, with buyers reporting engagement rates of 98% and 96%, respectively.
In addition to technology, building strong relationships with buyers is crucial. According to the report, personalized follow-ups, transparent communication, and relevant updates lead to higher conversions and long-term loyalty, with over 90% of buyers willing to share their contact information for meaningful outreach.
The tone of your website plays a critical role in gaining buyer trust. 95% of buyers say the overall feel of a site influences their decision to provide their contact information. Read more
