Rhode Island Builder Found Success in Marketing Homes for Women

After attending a homebuilder’s conference in Tennessee in 2006, Rhode Island developer Hugh Fisher heard a speaker talk about designing women-centric houses.

“It turned out that 91 percent of all buying decisions are based on the way a woman looks at a home,” Fisher tells the Rhode Island Monthly.

The latest marketing tactic of Fisher’s company, Fisher Homes, has a personality test that pairs the test-taker’s answers with one of their four, feminine-named home designs.

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