Marketing Best Practices

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A contractor shakes hands with a client.

Tips for Using Through-Channel Marketing in Your Business

TCM is a marketing strategy that has the potential to save time and offer valuable marketing insights
Dec. 27, 2024
Image: Bokka Group
An individual looks over the buyer conversion report on a tablet
New-Home Marketing

What Do Buyers Want From Their Homebuying Experience?

Dec. 11, 2024
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The sales funnel is a vital framework for converting leads into loyal customers.
Sales + Marketing

Achieving Better Website Conversions, Part 1: Sales Funnel Basics

Aug. 6, 2024
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While Most Of The Attention Is Being Paid To The Resale Housing Market, The Settlement Also Has Important Ramifications For New Home Builders
New-Home Marketing

What the NAR Commissions Settlement Means for Home Builders

April 26, 2024
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Newly built home for sale with sale pending sign out front
New-Home Marketing

Mortgage Rates Are Up but New-Home Sales Still Solid in March

April 23, 2024
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Aerial view of a row of single-family homes with solar panels on the roof
Sustainability

Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings

April 22, 2024
Image: generated using Adobe Firefly AI
For Buyers Who Are Purchasing A Home During Difficult Life Circumstances, Such As The “3 D’s” Of Divorce, Death, And Downsizing, Your Sales Team Can Help In Navigating Decision Making, Ultimately Ensuring A Smoother, Less Stressful Transition For Buyers Into Their New Homes
New-Home Marketing

New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing

April 13, 2024
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Millennial couple of homebuyers are part of biggest homebuying cohort
Demographics

Millennials on Top Again as Largest Homebuying Group

April 4, 2024
Photos: courtesy Union Park by Hillwood
'The heart of the lifestyle program here at Union Park is all about building a strong community, bringing our families together in the neighborhood, and creating a sense of belonging and ongoing pride,' Jenny Laible says.
Q+A

Q+A With Jenny Laible: The Keys to a Community Lifestyle Program

April 2, 2024
Photo: Mona Shield Payne Photography
Billboards, both digital and static, are seeing some of the fastest growth of all outdoor advertising. Home builders in some markets are including billboard marketing in their marketing strategies and seeing success.
Sales + Marketing

Billboards Are Back! Tips for Billboard Marketing Success

Feb. 14, 2024
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Builder of the Year

Schell Brothers' Unique Approach to Brand-Building

Dec. 8, 2023
Author and sales trainer Jeff Shore offers three truths that can help sales leaders succeed in home sales now and during the coming decade. | Image: Yarkee / stock.adobe.com
Author And Sales Trainer Jeff Shore Offers Three Truths That Can Help Sales Leaders Succeed In Home Sales Now And During The Coming Decade | Image: Yarkee / Stock adobe
Business Management

3 Truths for Home Sales Success Now and Into the Foreseeable Future

Sept. 24, 2023
Getting your sales and marketing teams on the same page can lead to a better brand experience for buyers. | Photo: Blue Planet Studio / Stock.adobe.com
Getting Your Sales And Marketing Teams On The Same Page Can Lead To A Better Brand Experience For Buyers | Photo: Blue Planet Studio / Stock adobe
Sales + Marketing

Sync Sales and Marketing for a Better Brand Experience

Aug. 3, 2023

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