Marketing Best Practices

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Sales funnel
Sales + Marketing

5 Ways to Optimize Your Sales Funnel

Use these tips to market smarter and meet evolving buyer preferences
Feb. 20, 2025
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Blue paper strip torn back to reveal words saying: 'Storytelling is the best marketing'
Blogs

What's Your Story?

Feb. 19, 2025
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The clubhouse at The Grove at Upper Saddle River offers residents abundant opportunities for relaxing and gathering in its inviting lounge areas.
Q+A

The Role of the Amenity-Rich Clubhouse

Feb. 19, 2025
Image: Drazen / stock.adobe.com
A contractor shakes hands with a client.
Marketing Best Practices

Tips for Using Through-Channel Marketing in Your Business

Dec. 27, 2024
Image: Bokka Group
An individual looks over the buyer conversion report on a tablet
New-Home Marketing

What Do Buyers Want From Their Homebuying Experience?

Dec. 11, 2024
Image: Ivelin Radkov / stock.adobe.com
The sales funnel is a vital framework for converting leads into loyal customers.
Sales + Marketing

Achieving Better Website Conversions, Part 1: Sales Funnel Basics

Aug. 6, 2024
Image: Andy Dean / stock.adobe.com
While Most Of The Attention Is Being Paid To The Resale Housing Market, The Settlement Also Has Important Ramifications For New Home Builders
New-Home Marketing

What the NAR Commissions Settlement Means for Home Builders

April 26, 2024
Image: Tada Images / stock.adobe.com
Newly built home for sale with sale pending sign out front
New-Home Marketing

Mortgage Rates Are Up but New-Home Sales Still Solid in March

April 23, 2024
Image: Rich / stock.adobe.com
Aerial view of a row of single-family homes with solar panels on the roof
Sustainability

Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings

April 22, 2024

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