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Marketing Best Practices
Image: Ivelin Radkov / stock.adobe.com
Achieving Better Website Conversions, Part 1: Sales Funnel Basics
Understanding and measuring your sales funnel is crucial if you want to grow your business. The first step is attracting prospects to your website. This is when potential customers...
Aug. 6, 2024
Image: Andy Dean / stock.adobe.com
New-Home Marketing
What the NAR Commissions Settlement Means for Home Builders
April 26, 2024
Image: Tada Images / stock.adobe.com
New-Home Marketing
Mortgage Rates Are Up but New-Home Sales Still Solid in March
April 23, 2024
Image: Rich / stock.adobe.com
Sustainability
Mention of Eco-Friendly Home Features Is on the Rise in Sales Listings
April 22, 2024
Image: generated using Adobe Firefly AI
New-Home Marketing
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
April 13, 2024
Image: Alessandro Biascioli / stock.adobe.com
Demographics
Millennials on Top Again as Largest Homebuying Group
April 4, 2024
Photos: courtesy Union Park by Hillwood
Q+A
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
April 2, 2024
Photo: Mona Shield Payne Photography
Sales + Marketing
Billboards Are Back! Tips for Billboard Marketing Success
Feb. 14, 2024
Schell Brothers' branding efforts in the community include a café that serves up happiness seven days a week in Rehoboth Beach. | All images: courtesy Schell Brothers
Builder of the Year
Schell Brothers' Unique Approach to Brand-Building
Dec. 8, 2023
Author and sales trainer Jeff Shore offers three truths that can help sales leaders succeed in home sales now and during the coming decade. | Image: Yarkee / stock.adobe.com
Business Management
3 Truths for Home Sales Success Now and Into the Foreseeable Future
Sept. 24, 2023
Getting your sales and marketing teams on the same page can lead to a better brand experience for buyers. | Photo: Blue Planet Studio / Stock.adobe.com
Sales + Marketing
Sync Sales and Marketing for a Better Brand Experience
Aug. 3, 2023
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