Tips for Using Through-Channel Marketing in Your Business

With busy schedules, it can be challenging for contractors to prioritize marketing. Yet, attractive marketing is essential for growing your business. According to For Construction Pros, one way contractors can prioritize their branding while also staying on top of projects is by implementing through-channel marketing (TCM) strategies. Through-channel marketing is a collaborative approach that provides contractors with ready-made marketing materials from suppliers or manufacturers. This allows contractors to access resources such as promotional content, email templates, and social media posts that can be customized to engage customers without starting from scratch. TCM can help save time and create growth, but contractors should also be aware of potential challenges when using these strategies.

Preserving Your Brand Identity: It’s important to ensure that marketing materials from suppliers align with your own business values and messaging. Over-relying on supplier resources could make it harder to differentiate your business from competitors.

Consistency Across Multiple Suppliers: If you work with several suppliers, managing multiple TCM programs can lead to mixed messages. It’s crucial to coordinate these efforts so that your overall marketing message remains cohesive. Read more