Sales at Master-Planned Communities Exceed Expectations

RCLCO’s midyear report on the top selling master-planned communities (MPCs) indicates sales by year-end could increase 10% from 2018.

Florida accounts for a majority of the nation’s top-selling communities. The Villages in Florida leads the list of top sellers, with about 1,000 net new home sales reported in the first half of the year, the RCLCO report says. The Villages is followed by Sarasota’s Lakewood Ranch at 824 sales and West Villages at 679 sales. These three communities represent 42 percent of the sales from RCLCO’s top 10 MPCs and almost 55 percent of the sales from the 11 Florida communities appearing in the top 50.

Texas accounts for 21 percent of sales in the top 50 communities that made the RCLCO list. The top-selling community in Texas this year is Austin’s Sonterra, with 455 new home sales in the first half of 2019, thereby claiming the ninth spot on the list. Following closely behind are Houston’s Bridgeland, Harmony, Sienna, and Cross Creek Ranch communities.

With eight communities making this year’s list, California represents 15 percent of the total sales of the top 50 MPCs. Following closely behind is Arizona at 11 percent and Nevada at 10 percent of total sales; this is in part due to the sales figures at the Eastmark community in Mesa, Arizona, and the Summerlin community in Las Vegas.

To see RCLCO’s list of the top 50 communities

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