Luxury brand Thermador has introduced a new appliance package program that offers the manufacturer's products at a more affordable price for customers.
Leap Into Luxury are intentionally crafted entry-level packages designed specifically for first-time homeowners, home renovators, new homeowners, and those looking to replace existing appliances. Packages are priced from just under $10,000.
[ Read More: GAGGENAU RELEASES REFRIGERATION LINE FOR THE DESIGN CONSCIOUS ]
“As a brand that consistently remains at the forefront of innovation, Thermador has applied legendary design principles to further expand our versatile product offerings and provide customers with even more possibilities,” says Beatriz Sandoval, director of brand marketing for Thermador. “Consumers are continuously looking for the best value matched with uncompromised quality and design, and with a growing demand for high-end appliances at an approachable price, Leap Into Luxury meets them where they are with a personalized selection that delivers on all elements.”
The kitchen appliance packages include all-new freestanding refrigeration, Masterpiece ovens with Professional handles, as well as a variety of cooking, ventilation, and dishcare appliances from the Masterpiece and Professional Collections.
[ Read More: WHAT IS INDUCTION COOKING AND WHY YOU SHOULD BE CONSIDERING IT? ]
Leap Into Luxury includes the Thermador’s first-ever 72-Inch Freestanding Refrigeration complete with Dual Evaporator and Dual Compressor technology. The brand says it offers the same quality expected from a luxury built-in refrigerator but without the need to adjust cabinetry. “The Masterpiece Ovens with Professional handles combine the sleek look of the Masterpiece Collection with bold and functional Professional handles, while boasting 4.6 cubic feet of cooking capacity,” the company says.
As Thermador explains it, the packages were designed to allow for easy upgrades to any kitchen without the need to reconfigure cabinetry or layout. To fit an array of consumer needs, preferences, and budgets, Leap Into Luxury offers nine package options at three price tiers starting just under $10,000.
[ Read More: 5 NEW REFRIGERATOR DEBUTS COMING IN 2021 ]
Here are examples of each package tier offering:
Tier One Leap Into Luxury Package: $9,897
-
72-Inch Freestanding Refrigeration
-
30-Inch Masterpiece Single Wall Oven with Professional Handles
-
36-Inch Masterpiece Gas Cooktop
-
24-Inch Emerald Dishwasher
-
36-Inch Masterpiece Pyramid Chimney Wall Hood
Tier Two Leap Into Luxury Package: $11,397
-
72-Inch Freestanding Refrigeration
-
30-Inch Masterpiece Double Wall Oven with Professional Handles
-
36-Inch Masterpiece Gas Cooktop
-
24-Inch Emerald Dishwasher
-
36-Inch Masterpiece Pyramid Chimney Wall Hood
Tier Three Leap Into Luxury Package: $13,197
-
72-Inch Freestanding Refrigeration
-
30-Inch Masterpiece Double Wall Oven with Professional Handles
-
36-Inch Masterpiece Liberty Induction Cooktop in Titanium Gray Frameless
-
24-Inch Emerald Dishwasher
-
36-Inch Masterpiece Pyramid Chimney Wall Hood
[ Read More: SAMSUNG BRINGS CUSTOMIZABLE REFRIGERATOR COLLECTION TO THE U.S. MARKET ]
As part of the Leap Into Luxury offerings, Thermador has introduce three new products.
The Masterpiece Ovens (with Professional handles) offers 4.6 cubic feet of cooking capacity, WiFi smart appliance capabilities such as personalized control, notifications and remote diagnostics via the Home Connect app; self-clean mode; soft close hinges, telescopic rack, and a child safety lock.
The 30-Inch Masterpiece Double Oven has a self-clean mode; true convection oven offering precise airflow for cooking on multiple levels; WiFi smart appliance capabilities such as personalized control, notifications, and remote diagnostics via Home Connect app; soft close hinges to prevent slamming; and one telescopic rack.
Finally, the company introduced its first-ever 72-Inch freestanding refrigerator with bottom freezer. The fridge includes a dual evaporator and dual compressor; a built-in look exterior; illuminated back wall; freshness drawers; stainless steel ThermaFresh mats; internal water; home connect; and full extension metal rails. “The new product offers the same quality expected from a luxury built-in refrigerator, without the need to adjust cabinetry,” the company says.
[ Read More: MONOGRAM BRINGS NEW CONNECTED COOKING APPLIANCES TO THE MARKET ]
