For prospective buyers, have the opportunity to play around with product and color options. This not only helps build interest and excitement, but the sales team can market floor plans that haven’t been built yet or show layout options not seen in the model.
Once the contract is signed, home buyers can use the Design Online tool to browse and select from their home’s product options. “We’re effectively virtualizing the design center experience,” says Chan Walker, COO & Partner at Roomored. The company’s unique approach 3D renders the design in the cloud, so as buyers move around and click on products, they see their selections in real time and can view those choices from different areas of the room.
PB Topical Ref
