While you may have heard the term "brand standards," do you know what that really means? Your brand standards are not the same as your brand's design assets—its logo design, color palette, typography, and so on—according to The Bokka Group, a customer experience agency for home builders. Brand standards are much more because they convey the core values of your business, and using a brand guide can help you establish the guidelines for what your brand represents so you can better connect with customers.
As we know, home buying is an emotional process. That means having a trusted and credible brand is needed to establish a positive emotional connection with potential customers. When a homebuilder has built this trust and credibility, they will naturally see an increase in sales and customer loyalty.
With a strong brand guide in hand, your entire team can communicate and execute your brand vision with ease and confidence, establishing a strong and consistent presence in a crowded marketplace. Conversely, without a strong and consistent brand identity, your business risks being lost in the sea of competition, failing to attract high-quality leads and generate sales.
