Design Best Practices

Seeing Red? The TikTok Trend Causing Controversy

Red may be the 'new neutral,' according to one interior designer on social media
Feb. 4, 2024

If you're thinking of bold, energizing colors, red probably comes to mind. Now the hue is trending on social media platform TikTok and people are taking notice. The "Unexpected Red Theory" from interior designer Taylor Simon(@intayriors) "is basically adding anything that's red, big or small, to a room where it doesn't match at all, and it automatically looks better," according to House Digest.

The idea of a pop of color isn't new when it comes to interior design, and the Unexpected Red Theory is a play on that. In the video where interior designer Taylor Simon explains this theory, she shows images of rooms with a pop of red from a light fixture, a piece of art, and a statement sink. While it may look like a surprising choice, in most cases, the shade of red is most likely well-thought-out. That specific shade was chosen to complement the other colors in the room, and the entire color scheme of the space looks unconventional but cohesive because of color theory.

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