Sales + Marketing Are Your Newly Hired Sales Agents Really Ready to Sell Your Homes? Prepare your new sales agents to sell your homebuilding company’s homes well.
Sales + Marketing Homebuilders, learn to sell your services Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
Sales + Marketing Home auctions rid homebuilders of inventory fast One builder offers tips to running a successful home auction.
Sales Home Builders' Traditional Sales Methods Need Retooling Most home builders’ sales methods are outdated. It’s time for a change
Sales + Marketing Tapping an Overlooked Homebuying Market: Single Women One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
Sales + Marketing Retool your sales process to meet tougher mortgage guidelines Smart homebuilders are already offering programs to get credit-challenged customers qualified.
Sales + Marketing Belcher Homes' Home Page Gets A Critique Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
Sales + Marketing Green Live/Work Units Sell Slowly But Surely A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
Sales + Marketing 5 Markets to Watch These five metro areas show signs of a quicker recovery and good long-term growth.
Sales + Marketing Modify your sales follow-up to close homebuyers John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.