Jenny Rausch, owner of Karr Bick Kitchen & Design, shares how her team captures the full potential of kitchen or bath design through the camera lens. By using the right angles, lighting, and creativity, builders can take magazine-quality photographs capable of winning over clients who have never even stepped foot inside—something that is more important than ever as many Americans stay home.
“It can take us an hour and a half just to get one image because of just how precise we are,” Rausch, the company’s lead kitchen and bath designer, says. “We just want to make sure when you look at it, that it's really pleasing, and it's a place that you want to be in yourself [and you are] able to see the range that we're capable of designing within.”
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Beyond just the technical aspects, builders must also keep in mind what style they’re shooting, according to Rausch. Contemporary homes require a more fun and playful shoot, while traditional homes should make them look timeless.
Watch the video to learn more.
Transcript:
This is one of like seven photoshoots we have scheduled for the next two, three weeks. And we have just all these really great projects that we want to get on film and on camera so that we can show people both video and beautiful pictures and magazines. So we're making pretty, from a photography standpoint, we don't normally get this much space to shoot a bathroom. So I'm kind of excited about that because you know, you get really away from the image sometimes. The challenging space like this creates an even better project because you are having to think through how all the different angles come together and it just it encourages you to be much more creative, great job with this project. And the homeowner seems really happy.
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When we ask people if we can come shoot their house, I'm not sure that they quite expect the explosion of stuff that comes through the door, the piles that we make everywhere. We kind of take everything out, put it back in, and it can take us an hour-and-a-half just to get one image because of just how precise we are, how many things you know kind of bother the eye or we just want to make sure when you look at it that it's really pleasing, and it's a place that you want to be in yourself, being able to see the range that we're capable of designing within, around, was really obvious.
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I think on this three-week journey that we've been on, you know, I always say that we designed for people, it's we're not designing for ourselves. We're figuring out what you want and we're figuring out how your family functions and what that translates to is very different projects right? So you have to have some kind of muscle to be able to do one day a super contemporary one, so fun, playful, you know? Laundry room and kitchen, and then the next day do a really traditional, old house you know something where they wanted to feel like it's been there forever and that's you know this could be the same designer trying to do that, and so the fun part in that for us is that we do get to play in all those different styles with all those different materials. But it does take an extra layer of skill in design on top of all of the mechanical functional things that we need to know that are precise.
See the rest of the transcript here.
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