March/April 2023

More Home Builders Should Be Using Data To Guide Informed Decision Making | Image: Goir / Stock adobe

Managing With Data (or How to Get Your Processes to Talk to You)

To improve their margins, home builders need good data. But the home building industry isn't really skilled at measuring or providing it. It's time to change that

April 15, 2023

Builders That Use Processes And Systems With Agility At Their Core Can Better Adapt To Whatever The Future Brings | Image: Nuthawut / Stock adobe

Leadership

Agility: Your Business's Antidote to Chaos

Volatile market conditions are now the norm in the home building industry. Taking an agile approach can distinguish your business and set you up for success

April 15, 2023

Surveying Lost Buyers Helps Builders Better Understand Why They Lost The Sale And Lets Them Target Those Prospects Most Likely To Make A Purchase In The Future | Image: Armmy Picca / Stock adobe

Sales + Marketing

Lost Leads? Engage Your Secret Weapon: The Lost-Customer Survey

Sending a simple survey to past prospects will do two things: reveal leads for buyers still in the market and ripe for a sale, and clean up your bloated CRM

April 13, 2023

Keene Driwall Rainscreen is rolled out behind the lath of a stucco wall finish assembly to protect structural elements from water intrusion. | Image: courtesy IBACOS

Quality Matters

Getting Rainscreens Right to Help Ensure Walls Stay Dry

To rainscreen or not to rainscreen, that is the question … but it shouldn’t be

April 13, 2023

While the discriminatory lending practices Blackstar Stability is working to eliminate affect predominantly low- and moderate-income families in the Midwest and the South, John Green says the issue must be addressed nationwide.

Q+A

John Green’s Plan to Eliminate Predatory Lending Practices

Green discusses how Blackstar Stability is working to address discriminatory lending practices so thousands of Americans can secure affordable housing

April 13, 2023