Trends

Image: Video still from Starlight Homes' 'Renting Is a Nightmare' campaign. Scroll down to find out more.
Image: Video Still From Starlight Homes' 'renting Is A Nightmare' Campaign Scroll Down To Find Out More

7 Sales and Marketing Trends to Watch (and Learn From)

The annual National Sales and Marketing Awards (“The Nationals”) has long been the housing industry’s bellwether of the latest and greatest campaigns to build homebuyer awareness...
April 18, 2024
Image: New Africa / stock.adobe.com
Young couple of renters welcoming as they open the door to their apartment
Build to Rent

Brand Loyalty and Why Builders Should Think Like a Hospitality Brand

April 15, 2024
Photos: courtesy Union Park by Hillwood
Community-building activities at the master planned community of Union Park by Hillwood, in Texas
Q+A

Q+A With Jenny Laible: The Keys to a Community Lifestyle Program

April 2, 2024
Image: Stock.adobe.com
Image: Stock adobe
Market Data + Trends

Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers

Sept. 20, 2022
Image: Stock.adobe.com
Image: Stock adobe
Trends

Adapting Your Sales Strategy to Respond to Buyer Hesitation

Sept. 6, 2022
There's a more widespread embrace of “smart” home technologies among new-home builders, survey data shows. | Image: Angelov / stock.adobe.com
There's A More Widespread Embrace Of “smart” Home Technologies Among New Home Builders, Survey Data Shows | Image: Angelov / Stock adobe
Smart + Connected Home

Smart Homes Enter the New-Home Mainstream

Aug. 26, 2022
Image: Stock.adobe.com
Image: Stock adobe
Design Best Practices

Wellness Design, Outdoor Living Features Trend In New Residential Design Survey

June 23, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

The Majority of New Homeowners Have Regrets About Their Purchases

May 2, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

Americans Are Looking For Smaller Homes as Prices Rise to Record Highs

April 21, 2022
Image: Stock.adobe.com
Image: Stock adobe
Design Best Practices

How Amenity Design Can Make or Break Residential Projects

April 13, 2022
Children need to see that careers in construction are something to be celebrated. | Photo: Sergey Novikov / stock.adobe.com
Children Need To See That Careers In Construction Are Something To Be Celebrated | Photo: Sergey Novikov / Stock adobe
Sales + Marketing

A Sales and Marketing Approach to Workforce Development

April 1, 2022
Image: Stock.adobe.com
Image: Stock adobe
Trends

How the Housing Market Fared in February 2022

March 17, 2022
Image: Stock.adobe.com
Image: Stock adobe
Sales + Marketing

A Return to Seasonal Buying Patterns Depends on Increased Inventory

March 7, 2022

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