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Trends
Image: Video still from Starlight Homes' 'Renting Is a Nightmare' campaign. Scroll down to find out more.
7 Sales and Marketing Trends to Watch (and Learn From)
The annual National Sales and Marketing Awards (“The Nationals”) has long been the housing industry’s bellwether of the latest and greatest campaigns to build homebuyer awareness...
April 18, 2024
Image: New Africa / stock.adobe.com
Build to Rent
Brand Loyalty and Why Builders Should Think Like a Hospitality Brand
April 15, 2024
Photos: courtesy Union Park by Hillwood
Q+A
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
April 2, 2024
Image: Stock.adobe.com
Market Data + Trends
Zillow’s 2022 Consumer Housing Trends Report Reveals New Challenges for Today’s Buyers
Sept. 20, 2022
Image: Stock.adobe.com
Trends
Adapting Your Sales Strategy to Respond to Buyer Hesitation
Sept. 6, 2022
There's a more widespread embrace of “smart” home technologies among new-home builders, survey data shows. | Image: Angelov / stock.adobe.com
Smart + Connected Home
Smart Homes Enter the New-Home Mainstream
Aug. 26, 2022
Image: Stock.adobe.com
Design Best Practices
Wellness Design, Outdoor Living Features Trend In New Residential Design Survey
June 23, 2022
Image: Stock.adobe.com
Sales + Marketing
The Majority of New Homeowners Have Regrets About Their Purchases
May 2, 2022
Image: Stock.adobe.com
Sales + Marketing
Americans Are Looking For Smaller Homes as Prices Rise to Record Highs
April 21, 2022
Image: Stock.adobe.com
Design Best Practices
How Amenity Design Can Make or Break Residential Projects
April 13, 2022
Children need to see that careers in construction are something to be celebrated. | Photo: Sergey Novikov / stock.adobe.com
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
April 1, 2022
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