Remember “Wayne’s World” from Saturday Night Live? Wayne and his buddy Garth did an underground television program from Wayne’s basement, and Wayne frequently offered half-baked ideas that prompted Garth to tell him, “You’ve got to live in th
Sailhouse is not a story about traditional neighborhood development and New Urbanism, even though this recently opened neighborhood in Corona del Mar, Calif., has been touted as such.
Web sites are a company’s clearest link to not only new customers, but also its staff in the field. At least one builder has found a way to enhance that link.
Despite conventional wisdom, Generation Xers are more like the rest of us than anyone suspected. As of last year, more Xers than baby boomers planned to buy homes, says American Demographics magazine.
Now more than ever, builders must cater to the cultural needs, practices and preferences of emerging consumer groups, and two new reports are shedding more light on the subject.
We’ve all heard it or even said it: “You get what you pay for.” Increasingly in the new home business, that means paying employees — salespeople, construction managers, warranty service representatives, etc. — for delivering high customer satis